In a bid to enhance the promotion of Hainan’s exceptional cultural and tourism resources overseas and further expand its inbound tourism market, the 2023 Discovering the “Cool Side of Hainan” with International Media Tour was launched in Haikou. The event, jointly organized by the Hainan Provincial Department of Tourism, Culture, Radio, Television, and Sports, and China Tourism News, is set to run for five days under the theme “Riding the Waves and Embracing the Sunshine.”
This exciting initiative features a series of activities, including the promotion and introduction of Hainan’s rich culture and tourism attractions, as well as captivating folk performances. A select group of media representatives and travel influencers from Turkey, Southeast Asia, and other regions have been invited to embark on an immersive journey, experiencing the allure of “Cool Side of Hainan.” The delegation will venture into destinations like Ding’an, Qionghai, Lingshui, and Sanya to witness Hainan’s breathtaking natural landscapes and immerse themselves in its captivating local customs. What they see and feel about Hainan will also be showcased to global audience through a variety of multimedia channels.
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