Exploit ServiceNow Solutions to Optimize Business Process Automation

Within the realm of organizational dynamics, the task of delivering customer value frequently entails navigating intricate, multi-phased workflows that engage various personnel and systems. Enabling the automation of such processes stands as a strategy to expedite desired outcomes and enhance overall business efficacy.


Through its comprehensive array of business process automation functionalities, the ServiceNow platform facilitates seamless end-to-end automation of repetitive tasks, culminating in amplified operational efficiency, cost savings, and an elevated sense of customer fulfillment. This composition delves into the art of harnessing ServiceNow Solutions proficiently for the purpose of driving business process automation.

What is Business Process Automation 

Business process automation (BPA) is the use of technologically advanced software to accelerate and automate time-consuming, repetitive business processes that employees usually do manually.


Businesses can achieve greater operational efficiency and cut expenses by automating business procedures, giving workers more time to focus on innovative and strategic projects. BPA often applies to repetitive processes like data entry, customer communications, and report generation but may also be used for a wide range of other manual business processes and across different departments within an organization.


For instance, a business could use BPA to send client satisfaction polls and instantly create sales reports. Additionally, it can be used to automate more challenging processes like IT services, handling client purchases, or onboarding new workers.

ServiceNow Business Process Automation Examples

Implementing Business Process Automation can seem challenging. However, due to advanced solutions like ServiceNow, businesses can now access various tools and workflow management systems that make automating critical processes within their day-to-day workflow easier. Some aspects of business that can be streamlined with ServiceNow workflow automation include: 

  • Employee Onboarding
  • Purchase Orders 
  • Report Generation 
  • Time-Off Requests 

5 Effective ServiceNow Solutions for Business Process Automation

As a cloud-based workflow automation platform, ServiceNow helps organizations define, manage, and automate key services across various company departments, including operations, security, customer service, HR, and so on. The following are the different ServiceNow solutions that can help improve operational efficiency through business process automation.

ITSM (IT Service Management)

Information Technology Service Management (ITSM) refers to tools or workflows for managing and delivering consumer IT services. ServiceNow ITSM takes a structured approach to managing IT services. It allows IT teams to handle and track incidents from start to finish to ensure they’re solved quickly and efficiently. ServiceNow also serves as a centralized platform for managing changes in IT systems and a centralized platform for managing IT knowledge.


Benefits of ITSM (IT Service Management):

ServiceNow ITSM is crucial for organizations because it ensures they can deliver consistent and efficient IT services to customers. It increases customer satisfaction and overall business outcome. ServiceNow ITSM also provides a centralized platform for managing IT services which helps to improve collaboration and communication between (and within) the IT team and other departments within the organization.

ITOM (IT Operations Management)

ITOM means Information Technology Operations Management. It refers to a set of practices, tools, and strategies organizations use to manage and optimize the performance and availability of their IT infrastructure and applications. ITOM includes IT operations monitoring, event management, automation, and performance management.


Benefits of ITOM:

ITOM ensures an organization’s IT systems are fully operational and running efficiently. It helps to reduce IT downtime and improve performance. The result is an increase in the reliability of IT services. With ServiceNow ITOM, organizations can get complete visibility into their IT operations and get intelligent insights that can help identify issues before they occur and resolve them as quickly as possible. 

ITBM (IT Business Management)

ITBM represents Information Technology Business Management. It refers to a set of tools, practices, and strategies used to align IT with an organization’s business goals. Some critical aspects of ITBM include financial management, resource management, portfolio management, demand management, and so on.


Benefits of ITBM:

ITBM bridges the gap between IT and business functions, improving collaboration and communication between various organizational departments. The main benefit of ITBM for IT organizations is that it helps them improve the visibility, transparency, and oversight of their IT investment. It also helps organizations become more strategic and business-focused. 

CSM (Customer Service Management)

CSM stands for Customer Service Management. It refers to the tools, practices, and strategies organizations rely on to optimize their customer service experience. Some core activities in Customer Service Management include case management, service level management, customer engagement, and self-service.


Benefits of CSM:

ServiceNow CSM helps automate customer requests and includes a range of other solutions to address customer issues to deliver seamless experiences to customers proactively. The main goal of CSM is to help organizations provide top-quality customer services and attend to customer requests (and complaints) in a way that exceeds their expectation. It improves overall customer satisfaction. 

Now Platform 

ServiceNow’s Now Platform is a dashboard for various ServiceNow products and tools. It serves as a unified architecture for various ServiceNow services, such as performance forecasting, predictive modeling, anomaly detection, etc. Developers and business users can also use this dashboard to build their applications or manage the flow of work seamlessly.


Benefits of Now Platform:

The ServiceNow Now platform’s main benefit is connecting siloed processes within an organization, digitizing them, and combining them to make workflow more seamless. The Now platform connects data across an organization as a unified platform to manage your digital business. It helps to optimize processes and accelerate innovation. 

ServiceNow Automation Best Practices 

Although ServiceNow offers robust toolsets that help businesses of all sizes achieve process automation, getting the most out of these solutions can be challenging. The following are tips and best practices to remember to get the best out of the ServiceNow Workflow Automation Process.

Prefer the End-User 

In designing automation workflows in ServiceNow, the end user should always be the top priority. There needs to be more than a fixed idea of how you intend to enhance workflow with ServiceNow. If the user experience could be better, work performance will be affected. When designing ServiceNow automation, meeting with users to understand how you can help them streamline workflows is recommended. You should also roll out automation in phases and take user feedback at each phase’s end to discover improvement areas. 

Optimize Dashboards  

Thanks to simple drag-and-drop widgets, the ServiceNow dashboard is easy to program and customize to your preference. Adding new functionalities to your dashboard can complicate the user experience with irrelevant and distracting information. To avoid this, every new feature you add to your dashboard must be carefully considered to ensure it is necessary and that it isn’t distracting users from more important business-critical information.

Use KPIs 

Determining your strategy for building process automation is one of the key steps in using ServiceNow. Some people favor starting with a project and then breaking it down into more minor phases because it is guided by high-level thinking. Others take the opposite approach by focusing on small tasks and gradually building up. A much better practice that allows you to enjoy the benefits of both options is to leverage your key performance indicators (KPIs). Building ServiceNow automation based on specific vital metrics improves both the focus and effectiveness of your workflow automation strategy.

Analyze Existing Automation 

Most organizations don’t start designing workflow automation from scratch. If there’s some level of automation already, it’s always best to examine it again before designing or deploying your ServiceNow workflow automation. Auditing existing automation can reveal new ways to achieve your automation goals. 


So why ServiceNow? The platform offers a range of solutions that can be customized to meet your unique needs to serve customers better and improve business outcomes. As more organizations adopt digital transformation initiatives, ServiceNow aids in automating business processes and unlocking valuable assets to drive innovation and growth. By automating repetitive or manual tasks with ServiceNow solutions, you can free up their employees to focus on more valuable work, such as problem-solving and driving innovation across all aspects of your organization.

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